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• Despite the Ramp of Blu-ray Drives, DVD Burners Will Continue to Be the Leading Volume Product Until 2012, According to IDC

  
  
  
  Overall PC market growth, driven by portable PCs, will give the worldwide CD/DVD market a moderately positive outlook in 2008 and lead to increased demand for slim drives. Despite the ramp of Blu-ray drives, DVD burners will continue to be the leading volume
  product until 2012. However, as the PC market's adoption of DVD burners becomes aturated and increasingly commoditized, Blu-ray adoption will accelerate in 2009 and Blu-ray drives will become the majority of the total market value in 2012.
  
  "DVD burners will remain the bread-and-butter business for ODD vendors," said Wolfgang Schlichting, research director, Removable Storage at IDC. "Despite Blu-ray's win over HD DVD in the format war, Blu-ray drive adoption will be limited in 2008
  because of their high price and only moderate consumer interest."
  
  Get the full story here
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  Monday, May 19, 2008

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