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• Sony offers revenue-sharing deals to promote Blu-ray

  
  

  Beginning in September, Sony will make all of its new releases and select catalog titles on Blu-ray available under the agreement, which expands the studio's DVD revenue-sharing deal with Rentrak. Neither Sony nor Rentrak would disclose terms of the deal.
  
  “We think it’s important to the expansion of the format to make sure that the rental component of the Blu-ray launch is covered, and now it is,” SPHE president David Bishop said. “Virtually all retailers can have Blu-ray on a revenue-sharing basis. We think it’s important to the retailer, so they are perceived as being on the cutting edge of new technology.”
  
  Marty Graham, president of Rentrak’s pay per transaction division, said the deal could accelerate high-def adoption because more rental retailers are likely to enter the business earlier in the format’s lifecycle.

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  Monday, July 23, 2007

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