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The Predicted Death of HD DVD

Marketing boss Peter Dille suggests 360 ‘doesn’t even work’. SCEA’s VP of marketing Peter Dille has predicted that HD-DVD will be obsolete “in a matter of months”, and attacked the build of Microsoft’s Xbox 360 – following an admission by the Seattle firm that it had seen an ‘unacceptable’ number of faulty machines.
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Dille also condemned his rival’s history in the console market and questioned the long-term potential of the Xbox 360.
Speaking to Gamasutra at the E3 expo, Dille said:
"I don't want to be argumentative, but I take issue with Microsoft either having a long tail, or being profitable, because they've never done either. They've never made a dime in this business.
Tuesday, July 17, 2007
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