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• The Predicted Death of HD DVD

  
  

  Marketing boss Peter Dille suggests 360 ‘doesn’t even work’. SCEA’s VP of marketing Peter Dille has predicted that HD-DVD will be obsolete “in a matter of months”, and attacked the build of Microsoft’s Xbox 360 – following an admission by the Seattle firm that it had seen an ‘unacceptable’ number of faulty machines.
  
  Dille also condemned his rival’s history in the console market and questioned the long-term potential of the Xbox 360.
  
  Speaking to Gamasutra at the E3 expo, Dille said:
  "I don't want to be argumentative, but I take issue with Microsoft either having a long tail, or being profitable, because they've never done either. They've never made a dime in this business.
  
  

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  Tuesday, July 17, 2007

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