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• Blu-Ray sales boosted by PS3

  
  

  Sales of Sony’s hi-def movies pass the 180,000 mark in Europe. With Sony’s high definition Blu-Ray format seemingly pulling away from Toshiba’s rival HD-DVD standard in the current hi-def war, Sony Pictures Home Entertainment has announced that European Blu-Ray sales have enjoyed a sharp rise since the arrival of PS3.

  
  
  
  

  Tech Digest reports that over 180,000 Blu-Ray Sony movies have now been sold in Europe, with sales climbing by over 1000 per cent since Sony’s PlayStation 3 hit the market in March.
  
  
  "The launch of the PS3 had a tremendous impact on Blu-Ray software sales across the board," Sony Pictures’ executive VP Matt Brown stated. "Recent sales figures are a clear indication that the PS3 is seen as an entertainment device."
  

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  Friday, July 06, 2007

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