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Blu-Ray and HD-DVD Recorder News
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Blu-ray Promotions Begin
A consortium supporting the launch of the Blu-ray Disc format announced the start of a holiday advertising campaign targeting HDTV owners.
The group, which includes Twentieth Century Fox, Panasonic, Philips, Pioneer, Sony and Warner Bros., hired the ad agency SicolaMartin to develop the campaign.
The effort includes a 30-second commercial shot for high-definition television that is running through the holiday shopping period.
It will be combined with print and online media vehicles, and builds upon earlier advertising efforts directed at home-entertainment enthusiasts, the companies said.
The high-definition TV commercial features movie clips and animation accompanied by music and an announcer who describes the various benefits of Blu-ray Disc technology.
source: 'Broadcast Newsroom'
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Wednesday, November 22, 2006
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