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Blu-Ray and HD-DVD Recorder News
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Sony to boost marketing spending to push HDTV
“U.S. unit plans to push marketing spending to record levels this year to fuel sales of high-definition electronics such as televisions, camcorders and DVD players, a senior executive told Reuters.Cheaper TVs, more broadcast channels, and the launch of next-generation Blu-ray DVD players that will allow consumers to make their own high-definition viewing choices are all expected to spur demand for HD components.
"This will be the year of mass messaging," Michael Fasulo, chief marketing officer at Sony Electronics, told Reuters in an interview this week. "HD is building by double-digits (in percentage) every year. We haven't seen this kind of opportunity in a long time."” source: 'DittoIt' 2006-03-25
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Saturday, March 25, 2006
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